Through my lengthy career as a market researcher I have learnt the skills around which I have built the LIFESCAPE service.  Central to these is my experience in interviewing people in-depth to understand their behaviour, attitudes and motivations.  I can only do my job if the people I talk to trust me enough to tell me their deepest thoughts in total confidence and without judgment.  

In 25 years I have conducted in-depth, face-to-face interviews with over 15,000 people, in all corners of the country and into subjects as personal as unemployment, sex and weight control.  I have recruited my fellow LIFESCAPE interviewers from a similar background, while the transcribers, editors and designers who produce the LIFESCAPE books are all professional colleagues I have come to know and trust over my years in the world of communications and media.  

I personally supervise every LIFESCAPE project, so the skills valued by major businesses such as Coca-Cola, Danone, Guinness, Land Rover and Genes Reunited are now being applied to the creation of personal memoirs valued by families.